Foxtrot & The Violet Hour: Exclusive Bourbon

Digital corner store and delivery service Foxtrot partnered with Chicago’s artisanal cocktail bar The Violet Hour to devise a whisky blend of Kentucky straight bourbon.

 
 

  • Spirits & Liquor

  • Identity, Illustration, Packaging

  • Winter 2022

 
 

The aim of the packaging is to tell multiple stories of the Chicago-based collaboration, the unique sourcing effort and the quality of the bourbon. The finished result is an editorial-style design solution that puts typography at the forefront and pushes the consumer to understand the product more deeply.

Photo by Pio Mio Studio

Photo by Pio Mio Studio

Photo by Pio Mio Studio

Heavily influenced by a vintage newspaper aesthetic, the label design pulls in quirky illustrations containing sketch artist style characters bellied up at a bar. The idea is to position the collaboration between Foxtrot and The Violet Hour as a friendly meeting of the minds, an almost spontaneous alliance that resulted in a brilliant product launch.

Photo by Pio Mio Studio

Horizontal 8_0002_FT x Violet Hour Old Fashioned-161.jpg
Horizontal 8_0004_FT x Violet Hour Old Fashioned-141.jpg

The design direction was to position this as a premium product that didn’t take itself too seriously. It had to feel at home on the cheery shelves of Foxtrot, as well as served under the dim lights of The Violet Hour. By combining classic speakeasy-themed elements with a more contemporary color palette, the label helps corner a unique market — somewhere between the casual weekend socialite and the fine bourbon aficionado.

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