Promotional packaging for Urban Pipeline fall 2015 product.
The goal was to create a bold statement around each item that triggers the customer to know that these are must have items for the season. I needed to create a promotional design format that could be carried across multiple items.
Design inspiration came from vintage workwear and collegiate branding. With a very matter-of-fact brand voice infused into the tags design, UP's core customer connects with both the brand and the product.
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